Create Lead Gen Pages That Convert Like Crazy

How are your lead gen pages converting?

I’ve seen first-hand how having the right lead gen page, paired with the right lead magnet and ad campaigns – can exponentially grow a business!

So in this post, I’m going to break down the steps.

Remember these 2 rules before writing your lead gen page:

1. You only have a few seconds to gain interest & convince a potential prospect to stay on your page (about 5 to be exact).

2. You need to show and deliver value to your prospects when they sign up.

Who’s your prospect?

Before you sit down to write – determine who you’re going to be targeting:

Are they …

• An existing customer
• A “free name” – meaning they’re on your list but haven’t purchased
• A totally cold name that doesn’t know you have what they need.

And then determine your goal –

You may be thinking … this is a lead generation page … of course the goal is to get their email address right?

Probably, but what do you want them to do after they are on your list.

Make sure what you’re sparking their interest on matches what you as a business deliver.

For example, if I sell an information product about “How to Lose Weight Naturally without Diet and Exercise” – offering a lead magnet about “50 Foods to Avoid When Trying to Lose Weight” is probably not going to be the best idea. But if I offer a report with “The #1 Secret to Weight Loss that Can Be Done While Asleep” that seems like a better fit.

Of course – I’m all about testing– so it might be worthwhile to test them both anyways. =)

Speak to One Person!

As you’re writing – remember to talk to your prospect like they are one person (not a member of the masses!) Write your sign-up page like you’re asking your husband or best-friend to sign up for something.

Ad Scent – Make Sure Your Lead Page Matches Your Ad

If your ad says “50 Foods to Avoid When Trying to Lose Weight” don’t send them to a page about exercise, make sure everything is relevant and cohesive.

This next step is crucial.

Give Them What They Want

It’s so important to give people something they actually want – you read that right… something they want (not necessarily something they need.)

Here are some ideas for lead magnets:

• Checklist/Cheat Sheet/Template
• PDF/E-book
• Email Course
• Blueprint
• Webinar/Slide Presentation/Video
• Free Trial

You’ll probably spend a bit of time testing these. And it’s okay to have multiple – in fact it’s favorable to have multiple!

But something to keep in mind is that sometimes something quick and easy to “digest” will out-perform more complex giveaways.

Start with something the reader can consume in 10 minutes or less.

Extra Tips for Your Lead Generation Page:

• Include testimonials for credibility
• Include a link to your Privacy policy/Anti-spam statement
• Call to Action Button (make this is benefit oriented) – Instead of “Download” say something like “Claim my Free Report”

And then last but certainly not least – make sure you follow up with an email that confirms people are on your list with their correct email address. We call this a “double opt-in” email.

Don’t start your follow-up/nurture sequence until this step is complete!

Need help with your “Double Opt-In Email”? I’ve got you covered.

Click here to get my tips for putting together the perfect confirmation email.

Or if you want a “done-for-you” service – get in touch with me here and let’s get to work!